In today’s industry, social media is one of the fastest and most efficient ways to communicate with customers. However, this is only true if you know how best to use it.

Michael Stelzner of the Social Media Examiner provides a weekly podcast show titled simply, Social Media Marketing. The podcast is “designed to help busy marketers and business owners discover what works with social media marketing.”

In each podcast, Stelzner interviews a prominent person who is knowledgeable in the realm of social media marketing. In this episode from January 24, titled “Relationship Marketing: How to Build Meaningful Connections that Lead to Business,”  Stelzner talks with Ted Rubin, co-author of Return on Relationship and also the former chief social marketing officer for Collective Bias and OpenSky, and former CMO of e.l.f. Cosmetics. Rubin shares what he thinks are the best ways to grow your online connections via social media.

Another podcast from January 17 discusses how to market successfully with Facebook’s new algorithm and what the new changes mean. This podcast from December 27 discusses the best ways to use Google+ and what it can contribute toward the success of a business.

Social media has become an intrinsic part of how businesses market today. With publishing gravitating more towards the digital age, it is important that we recognize the reader relationships we can create by using social media in the best way for publishing.