If we have heard it once, we have heard it a million times: digital media is an important part of publishing’s present and future. It is crucial that we stay up to date on what is going on in this growing field, and what opportunities it will present for those entering the publishing industry.
Entering stage right is Digiday. According to their website, “Digiday is a media company and community for digital media, marketing and advertising professionals. We focus on quality, not quantity, and honesty instead of spin. We cover the industry with an expertise, depth and tone you won’t find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry.”
Digiday provides daily stories and articles about these topics. They focus on brands and how digital media affects them, such as how Waffle House received social media buzz when pro golfer Bubba Watson tweeted about the restaurant. Digiday talks about agencies as well, such as how to look for an agency job or internship. Of course, what would a website about digital media be without a section dedicated to publishers? This article about publishers and advertising innovations groups is quite the eye-opener. According to the article, display advertising is in a “downward spiral,” and publishers like The New York Times, The Washington Post, and even The Weather Company are stepping up their advertising game. Digiday couldn’t forget about social and digital media platforms and their effects on the industry. This article discusses how Facebook is promoting publishers’ Facebook pages for free with posts like “Get Interesting News.” Another article talks about which types of photos do best on Instagram and Pinterest. Who knew that filters could affect consumers that much?
Of course, let’s not forget about Digiday’s job postings. Companies range anywhere from Walmart to MTV to Condé Nast. Experience ranges from Editorial Assistant to Associate to Director. If you are interested in working in digital media, then there is more than likely a job posted on Digiday for you. Also check out Digiday’s list of events. Digiday is having its first award ceremony for publishing on April 23.