21st Century Book Marketing

Thursday, May 15, 2014

6:30 PM to 8:30 PM

CUNY Graduate School of Journalism

219 West 40th Street, New York, NY

Price: $15.00/per person

Book publishing is undergoing a radical transformation. Writers and agents, publishers and their staffs face a seemingly infinite array of possibilities for getting material published and marketing it.

Which if any of the decades-old ways of promoting a book and author are still applicable, and what new methods apply to which titles? In an environment where, by some counts, over two million new books appear each year in the United States alone, such questions play a vital part in determining the success or failure of a given work.

In this special event, the CUNY Publishing Institute will focus on traditional and new ways of marketing a book to its audience.

Agenda — Participants will:

  • Listen to, and interact with, some of the most interesting people behind the marketing of books today;
  • Analyze what we’ve heard, pick out the best of the new and the old;
  • Work on case studies;
  • Lay out a strategy for future book promotion.

Topics include:

  • Books reviews: print and online, how to get them–and do they matter;
  • Low-cost, highly effective alternative methods of promotion;
  • The myth and reality of social media’s impact.

Speakers include:

  • Dianna Dilworth, editor, GalleyCat;
  • Fernanda Diaz, associate director of content,;
  • Steve Gottlieb, CEO, Shindig;
  • Alex Lencicki, director of marketing and publicity at Orbit (a division of Hachette)
  • Anne Sullivan, independent publicity consultant, former director of publicity, The New Press;
  • John Oakes, co-publisher, OR Books

Cost: $15. Limited to 30 participants. Participants receive a 15% discount off the 2014 CUNY Publishing Institute course, June 2-6 ($225 value).

Click here to learn more about this event and to RSVP!