The CBC Forum Committee is pleased to present the final event in this year’s “Storm the Gates: Innovations in Direct-to-Consumer Branding, Publicity, and Marketing” Forum series:
Marketing: How outside companies can help you with outreach
Our Forum Committee has reached out to successful companies to hear about the different ways that they can help publishers’ marketing, publicity, and digital media teams engage children, teens, caregivers, librarians, and teachers.
This not-to-be-missed panel will offer key insights from companies including Riffle, Next Big Sound/Book, Book Bub, and Sanborn Media Factory, and will be moderated by talent from Masthead Media.
Date & Time:
Wednesday, October 22 from 3:30-5 PM
Refreshments from 5-6 PM
Location:
197 E Broadway at Jefferson St.
New York, NY 10002
Easily accessible from the F train’s East Broadway stop!
The newly-renovated Manny Cantor Center is a gathering place and an inspired space for the entire community to learn, to laugh and to connect. Learn more.
Registration required here by Monday, October 20 at 5PM.
Moderator:
- Julie Hochheiser Ilkovich, Managing Partner & President of Editorial Operations at Masthead Media
Panelists:
- Neil Baptista, Co-Founder of Riffle
- Liv Buli, Resident Data Journalist at Next Big Sound/Book
- Halli Melnitsky, Director of Editorial Operations at BookBub
- Chris Sanborn, Co-Founder & Partner at Sanborn Media Factory
Sample questions for Forum panelists include:
- Why do you think your particular approach to digital marketing can help publishers better market their books? Have you gotten direct responses from your clients and concrete data proving that your approach works? In other words, can you prove that what your company offers can directly move copies and generate revenue?
- Social media sites like Twitter and Facebook have long been self-promotion tools for authors. How can authors take advantage of new avenues for promoting their brand and their books? Are there new digital tools on the horizon that you would recommend? How would you work directly with an author to help them take advantage of marketing themselves online and beyond?
Remote Access:
If you are a CBC member who is unable to attend in person, you may register to access the meeting remotely.
RSVP here by Monday, October 20 at 5PM ▸▸
Learn more about the CBC Forum Committee here ▸▸
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