This year Penguin is turning 80, and as with most big milestone birthdays, it’s not a surprise that the company wants to do something big to commemorate the event.
Eighty years is a long time to be in business, and even with the merger with Random House, Penguin has a legacy to celebrate. This year, they’re incorporating the digital side of publishing, showing the world that they’re taking steps to become integrated and relevant.
Penguin has launched an interactive website that introduces users to 80 classical works.
By dragging or clicking the Penguin “selection tool,” users are introduced to titles with a quote from the title they land on and the option to purchase it as either a Mass Market paperback or eBook. Users can also share their finds on Facebook, Twitter, and Pinterest.
More than anything, Penguin is showing itself capable of engaging readers in the digital age, and interested in
moving forward with new ideas and approaches to bookselling. It may be hard for old companies to adjust to change, especially the change happening so quickly these days, but Penguin is making a salient effort that demands they be paid attention to.
Click here for further reading on Penguin’s history of changing the book world.