Is the age of virtual and augmented reality, long anticipated, finally upon us? Exploring Future Reality is a full day event with virtual and augmented reality faculty researchers and industry experts delivering lightning talks, presentations and interactive demos. The discussion will focus on the impact of VR/AR on the media and technology industry, including best practices for storytelling, prototyping, and distribution.
Hosted by Viacom NEXT and organized by NYC Media Lab, #ExFR16 will present a program featuring over 20 media executives and faculty researchers for a full day event detailing the impact of virtual and augmented reality. The conference will explore all areas of VR/AR, ranging from what’s in the lab, what’s being commercialized by technology companies and startups, and what’s being developed by industry. The event will also include interactive demos created in NYC universities, lightning pitches from early stage startups and a workshop led by Verizon.
Ken Perlin, NYU
Chris Hercik, Time Inc.
Kelly Alfieri, New York Times
Marc Maleh, R/GA
Javier Molina, NYU Integrated Digital Media
Sowmya Gottipati, NBCUniversal
What is Reality?
Columbia University’s Steven Feiner, NYU’s Ken Perlin and Viacom NEXT’s Chaki Ng will sit down with Ben Johnson, the host of Marketplace’s tech podcast Codebreaker, for an abstract and imaginative discussion: How will VR/AR technologies change society and the world?
Advertising and Marketing
How are new VR/AR hardware and platforms being positioned in the market? Panelists including Marc Maleh of R/GA, Brett Leary of Digitas and Resh Sidhu of Framestore will discuss.
As VR/AR hardware breaks into the consumer market, panelists Winslow Burleson and Mark Skwarek of NYU will highlight the research agendas of leading faculty and device manufacturers.
Interested in the event and want to receive a media advisory? Contact Alexis Avedisian, NYC Media Lab’s Communications Manager at email@example.com.
Student prices are $25.
For more information click here!
If you are interested, make sure to register now!