Major magazine publishing companies such as Hearst, Condé Nast, and Time Inc. have restructured and consolidated several groups in their respective print titles in order to keep costs down to combat the growing digital world of publishing. Print titles like Self Magazine at Condé Nast have committed to a digital-only brand. Other magazine have joined staffs at several groups into one category. A larger digital investment appears to be the only strategy that can save magazine brands as readers are continuing to shift their general attention to online media outlets.
“We have long believed that collaboration is the key to ongoing creativity and innovation, and we’ve seen its success in action over the past four years,” said a spokesperson for Hearst, “Brands refine their individual points-of-view, and dynamic editors expand their skills and talent to the benefit of all.”
To read the full article, please click this link.