On April 28, Professor Romanello was part of a panel for Simon & Schuster’s Archway Publishing division. The panel focused on publicity, with two other panelists: Liz Pearl, EVP and Chief Marketing Officer at Simon & Schuster and Lauren Carr, Publicity Manager at Gallery and Simon & Schuster.
The panel covered topics such as:
- What are some of the keys you think to keep in mind when creating an effective publicity campaign?
- How has garnering publicity for a book and author changed over the last couple of years and what other changes do you foresee happening?
- How is social media used most effectively when it comes to publicity?