by Andrea St. Aubin | Jun 25, 2014 | Uncategorized
Publishers want to get books out there and fast. The faster people start talking about a book, the more likely it is to succeed. Digital marketing is nothing new. Allowing internet bloggers to take part in digital marketing is nothing new either. People love to talk...
by Andrea St. Aubin | Jun 18, 2014 | Link of the Week
Reading a book excerpt is like taking a car for a test drive; well, sort of. To me, only reading the back cover of a book is like only looking at a car’s specifications and simply driving it off the lot. How will you know if you truly like a book if you...
by Andrea St. Aubin | Jun 11, 2014 | Uncategorized
Book trailers and interactive visual media are become more and more popular with the increasing rise of the internet and digital platforms. Today, people do not necessarily have the patience to download and read book excerpts from publishers and authors. People want...
by Andrea St. Aubin | Jun 5, 2014 | Link of the Week
I’ll be honest: my ultimate goal when attending Book Expo America and Bookcon this year was to see John Green. Yes, me and thousands of other people, most of which were teenage girls. Of course, when I read John Green’s first book, Looking for Alaska, it...
by Andrea St. Aubin | May 28, 2014 | Link of the Week
It is a common practice today for companies and brands to team up with websites that pay users to take surveys, watch videos, and try their products or services in order to obtain more marketing information. Loyalty and rewards websites like these are usually hit and...
